Maybe I am inspired by Freakonomics, but I think one of the most influential factors of women's rights is gay marriage. A couple with two woman or two men means that the traditional roles don't exist. Equality at home and at work is a very different argument because both partners are "naturally good at" the same thing and must both compensate. This challenge looks like role reversal in some context and actually forces acceptance in community expectations. There is no "sugar daddy", "bread winner", or one that "wears the pants". So why are heterosexuals still bound by these labels?

1. Debunk the Myths
• All girls don't like pink, play with dolls and wear high heels. If your daughter dislikes these things it doesn't make her any less of a girl. Just because she knows how to change the oil in her car or do calculus only means she is handy and smart. So invite your girl friends fishing and your boy friends to the art show because a personality doesn't say anything about one's gender or sexual orientation.
2. Debunk Tradition
• Woman stay at home and men bring home the bacon, right? That's the only way? No. The best way? No. There are already situations with single parents or same sex parents. They all can (and do) raise kids. They all can and do have jobs. The traditional definition of family has changed and can be with furry kids, no kids, adopted kids, inseminated kids, etc. so there is no longer a societal norm so we need to let go of the expectations that go along with them.
3. Debunk Your Nature
• Sure, women have the babies, you can't argue with that. And ya, pregnancy is 9 months long, but maternity leave doesn't have any rules. By law you aren't an independent adult until 18 and you can't drink until 21; did that ever stop you from finding ways around the "guidelines"? There is always someone that will push the boundaries and challenge the norm. Know the difference between making your own tough choices and accepting the choices others make for themselves that you can't change.